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From Visibility
to Authority.
Helping Ascend strengthen its authority at the intersection of healthcare communications, leadership communication, employee engagement, and change management.
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We partnered with Ascend Strategic Communications to support
Its evolution and help build an ecosystem that transforms expertise
into trusted thought leadership; through strategic messaging,
digital experiences, and content that moves audiences to action.
The Challenge
Our Approach
Ascend has deep expertise in healthcare communications, leadership communications, employee engagement, and organizational change. The organization needed a more intentional system for consistently translating that expertise into compelling insights and growth.
As an extension of their strategic communications team, we helped transform ideas into branded experiences that educate, inspire, and build trust.
What We Built
Digital Experience
Redesigned the structure
of Ascend's platform and included a Thought Leadership Hub to
show expertise through resources.
Signature Guide Series
Designed the Let's Talk About It and the Inside Voice resource guides series to simplify complex conversations. The aim is a strategically positioned, growing library of branded insights.
Social Media
Strategy
Built executive-level
social media content and campaigns, designed to
educate audiences and increase engagement.
We used performance data to measure results and refine strategy over time.
In Their Words
"The Commblaze team has been an integral part of our strategy design, which is critical to our brand and our approach to the solutions we provide to clients."
Michelle Nelson,
CEO, Ascend Strategic Communications
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